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Designing DIY Cafe Experience

How can small-sample qualitative research inform service design?

Year

2025

Category

Research / Service Design

Explores how small-sample, qualitative user research can inform and shape conceptual service design, particularly in public and commercial spaces.

Conducted as part of graduate study at Northeastern University, the project focused on developing research protocols, conducting field observations and interviews, and identifying actionable insights. The goal was to demonstrate how even limited data, when rigorously analyzed, can generate meaningful direction for early-stage service design concepts.

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